The Like Economy.

Well known big box and mall staple clothing store (rhymes with Moldy Gravy) posts sign at cash “Like us on Facebook for 10% off your purchases”.

Fire up the mobile app (with no in-store WiFi mind you) and wait while the line grows behind.  Fat thumb through the non-intuitive path to get to the brand’s specific store location and manage to hit the “Like”.

Person behind the counter actually checks your status is now set to “Like”. (Full credit to retailer for that small but critical step of verifying the discount hoops were jumped through properly.)  

Immediately, upon application of discount, thumb still conveniently hovering right over the “Unlike” bar still on screen, it gets hit.  Get out of the pool, pack up the kids and head for the parking lot. 

The “Like Economy” now dictates a pay-to-play model.  We knew it was coming. It is a transient and false economy that means nothing especially when gamed on by both sides by brand and consumer.  

The lines get blurry and the lines at check-out just get longer.

Is it any wonder those darn kids aren’t interested in Facebook any more?

Social Media 2062 – Future Hipsters Video

When we reflect back on Social Media in 50 years, what will we have to say?

Well, it might be something like this FutureHipsters clip below. It’s a cute, funny, tounge-in-cheek video put together by Toronto-based agency Entrinsic, filmed in support of Social Media Week which is now a massive global event.

Eli Singer runs Entrinsic and has been a mover and a shaker in social leadership circles not only because he gets the true nature of social media, he lives and breathes it. His efforts have single-handedly widened the social scene for Toronto  (CaseCamp, SM Week TO) and created an environment for all to learn and, well, be social with each other face-to-face versus screen-to-screen.

His tireless advocacy and community building is something that should be acknowledged and applauded. Good on you Eli.   (Disclosure – not only are we good friends, I’ve teamed up with Eli on a few projects in the past.)

Check out the work below.

Chevrolet and OK GO

While I am not a huge fan of OK GO or Chevrolet, this video is an interesting exercise in creativity.

OK GO came into their popularity with viral video hits A Million Ways and Here It Goes Again and just may have another one.  Given the nature of how the Internet has grown since OK GO’s last video (11 Million views and still growing), one has to wonder if this will come close to the band’s previous efforts simply because of the insane amount of traffic now on YouTube and the numerous devices we now use  to access it in a heartbeat.

Angry Birds – LIVE


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What happens when a game becomes so popular that it transcends the i-Things and the Androids and goes all 3-D… like real 3-D? Well, it looks like this.

This was the output of a promotion by Saatchi & Saatchi U.K.showcasing the game that has redefined what time well wasted means on behalf of their client Deutsche Telekom.
In case you don’t have a smart phone, check out the Chrome Version of Angry Birds from Rovio to get in on the action with the game that has become a mini-industry.
Hat tip to Randy Matheson for the video.

Is WebGL A Glimpse Of Where The Web Is Going?


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What can one say about a music video made for the web thats really not a video at all?
Well, the video below is the behind the scenes overview of a project from Google and the musical collaboration Rome that includes Jack White, Danger Mouse and Norah Jones. It is not so much about the content of what is seemingly a music video as much as it is about the structure/platform used to generate the content. And, it is an interesting look at where things are headed.
Yes, things will change. Fast.
Our construct of websites with pictures, copy and “clicky things” will one day soon have us scratch our heads and wonder why we settled for such a flat experience. The mindset of watching a online video with little differentiation in terms of how you would watch it on your TV may be a relic inside this decade.
Will it be HTML 5? WebGL? Who Knows.
There are some great examples of HTML 5 being used in this capacity and another musical experiment is from Arcade Fire with The Wilderness Downtown – a Chorme experiment.
Below, you’ll find an video introduction being used as a showcase for WebGL (Web-based Graphics Library). WebGL is “a software library that extends the capability of the JavaScript programming language to allow it to generate interactive 3D graphics within any compatible web browser.” Wikipedia. De-constructed, this simply means your browser will transcend (or be independent of) hardware and operating systems constraints (with some notable exceptions).
So, how does a browser transform the viewer into a deeper experience? Well, it is still early days but a look at this “making of” video starts to shed some light on things. Check it out and take a glimpse at things to come.

There are some amazing other Note: you need a pretty high end graphics card to run these examples (which is ironic in terms of what WebGL purports to accomplish in terms of hardware on your machine. But hey, who am I to critique how a child runs before it crawls.


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