I’d be surprised if this outdoor ad went through a focus group, then again maybe not. There is something about it that just does not scream ‘ let’s go get me some Mexican food”. I can’t put my finger on it but really, who’d want to.
And, how the hell do you pronounce Chipotle anyways?
Thanks to the lovely folks at The New Shelton Wet/Dry.
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Very unattractive. Doesn’t make me hungry – and I am five months pregnant so that says a lot.
I believe Chipotle is pronounced Chi-poat-lay – I believe the chain is owned by McDonalds.
I think McDonalds sold it off last year. Here is how I pronounce it ” Can I have some of that Mexican spicy mayonnaise-type stuff, please”
It either rhymes with ‘Dip Bottle’ or ‘Sweet Boat Lay’, I always get confused…
I might not love their coloured poo ad, but I do love their website
http://www.chipotle.com/
I first came across it 4 or 5 years a go and contacted the team at Xylem Interactive – http://www.xylemcci.com/ – who made it. Nice people, amazing work, and have always wanted to work with them.