Dan Ariely, author of Predictably Irrational, posted two simple but compelling images today (see below) of a search query that says a lot about the differences in how we search by gender.
As Dan writes “This shows Google’s remarkable power as a source of data on a range of human behaviors, emotions, and opinions.”
The power of Google is all in the data. Undoubtedly, you’ve noticed the amazing Kreskin-esque ability for Google to suggest the term you are thinking while you’re typing into the search field. It there faster than you can type – or even think sometimes!
I’m not a conspiracy theorist and don’t believe Google is out to take over the world (at least not in a Dr. Evil kind of way). But we must recognize the mountains of information Google is sitting on. The kind that makes our little blue planet spin and, increasingly the stuff that makes our little brains tick. This will only continue to grow exponentially as Google firmly puts it’ mobile stake in the ground.
How far can it go? That is the real question. All I can say is fasten your seat belts and keep your arms and legs inside because this ride is far from over. In fact, its really just begun.
Search By Sex
11 Monday Jan 2010
Posted in Digital Marketing, Stuff
