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I was interviewed by Ian Harvey of the Globe & Mail a couple of weeks ago and the article is now available in today’s Report on Business in the Technology section. Ian looks at the online communities YouTube and MySpace and the entry of big business into this evolving world of social media and new marketing.
Here is the article “Big Business climbs aboard social media bandwagon” . Brands mentioned are Scotiabank, Petro-Canada, Wendy’s, Nike, Honda and Coca-Cola.