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Breaking news at AIMS. I was privy to this information and was itching to blog about it since we began planning it a few weeks ago. So here it is – The Marketers Roadmap to Second Life
Date: March 21, 2007, Time: 8:30 – 11:00am
Location: The Diesel Playhouse (large theatre)
Here is a description from the AIMS site:

Every week brings new reports of companies opening offices and stores in the virtual world of Second Life. Telus, American Apparel, and Dell are just a few of the well-known brands that have opened their virtual doors for business.

The initial hype is starting to subside as stories of empty stores and vandalized buildings make headlines. Yet over $500,000 US exchanges hands daily among the 3.7 million residents and businesses continue to explore the opportunities in this online digital world.

The best part is that C.C. Chapman will be back in Toronto to present at this event. If you don’t know who C.C. is, then you need to bone up. He is a podcaster extraordinaire and Second Life expert / pundit – which is all good because that is exactly what he will be speaking about! I am proud to call him a friend and it will be great to see him here in Toronto again.
Also, Jay Moonah from Uncle Seth will be there to chat about how he has managed his band’s brand in the virutual world. Should be very infomative and interesting.
Check out the details over at AIMS, or the AIMS Blog and don’t miss out.
I think I sense another Geek Dinner Toronto in our midst – I know C.C. will be into it! Stay tuned.