This episode features an interview about podcasting with Rob Walch from Podcast 411. Rob provides his insights on the tools and techniques behind successful podcasting. If you are interested in podcasting and learning some great tips on how to do it right, check out Rob’s tutorials at Podcast 411.
In the News and Adjust the Pitch segments will return next epidsode.
Comment line is always open, call 1 206 666 2242 and share your thoughts or ask a question.
- 00:00 Intro Music.
- 01:08 My favorite qutoes – Yogi Berra.
- 02:55 Promo for Bum Rush The Charts – Chris Penn provides a promo for a great project taking place at iTunes on March 22 – help put Black Lab and their song “Mine Again” at the top of the charts.
- 05:28 Promo for Foreword Thinking Podcast – Mitch Joel gives some background on this new podcast he will be hosting for HarperCollins.
- 08:19 Interview with Rob Walch of Podcast 411.
- 32:00 Outro Music (Full Song), “I’ll be Waitin” by Coppermine.
Comments? Call 1 206 666 2242 and join in.
Intro Music – Remember by Black Lab
Transition music – Forever by Derek Chafin
Download Episode # 11 – The 411 on Podcasting with Rob Walch of Podcast 411 edition
Kathryn Lagden of AIMS tells me that there are only a few spots left for our Geek Dinner on March 20th with C.C. Chapman, Kate Trgovac and Jay Moonah. The dinner is in advance of the AIMS Second Life event held the next morning.
Geek dinner details can be found on the AIMS blog. So get in touch fast if you’d like to attend.
And, in case you did not know about the Second Life event, here is a quick description of the event being held on March 21:
Join us for an in-depth look at what Second Life (and other virtual worlds) means to marketers. You’ll learn what the people and companies in Second Life are doing, the implications (today and future) of virtual worlds for brands and marketers, and what your company should know before throwing open its virtual doors.
Plus – after the presentation we’ll have 3 breakout sessions so you can get hands-on with Second Life. Join one of the following groups:
– Taking the plunge – entering Second Life for the first time
– I’m a walking, talking, sometimes flying avatar – Now what?
– I’m a SL resident looking at possibilities for my business
Hope to see you at the dinner on the 20th and at the event the next day!
In terms of using a new technology, being first out of the gates is simply not enough these days. Often, the real power of a new social media type tool or widget is muted as we collectively stumble to find ways to use it for ourselves – but sometimes get lost in the weeds. What I mean is that, as we learn about novel digital modes of communication, we often follow the path that early adopters carve out . As we all know, seeing how others use something makes our individual choice easier if we are able to see a role for it in what we do, personally or professionally. However, often we cannot see the forest from the trees because there is no unique or compelling purpose yet defined for us as individuals.
Then along comes someone who dives in head-first and manages to create a clear and purposeful experience with it and sees the role. Someone who showcases how it can be used (by reinventing/adapting) and demonstrating how it changes pieces of what we do, or could do.
I am talking specifically about Twitter as a communication tool. Twitter is an instant messaging type service that asks the simple question “What are you doing now?” and provides an interface and framework to let your audience know just that. Although signed up a short while ago, there has been so much chatter from Steve Rubel, Robert Scoble and Bryan Person that I was starting to feel guilty for not using it more.
Enter Mitch Joel and his use of Twitter (full disclosure: Mitch is President of Twist Image which is Scotiabank’s agency-of-record on the digital side and is also a good friend). Mitch has been using Twitter with a purposeful benefit to himself and his audience as a micro-blogging platform. He has been posting his thoughts, links to interesting stuff and questions to his readers using the tool. He has integrated the Twitter widget box on his blog and has been quite active on it.
As a personal branding expert, you had to know it would not take him long to see the power of it all and then spin it back to us all as the latest part of how he manages to manage his brand. After seeing it in this light you say to yourself “aha, now why didn’t I think of that?”. Now, I’m not sure if he was the first to use Twitter in this manner, but it was the first that I saw where the lights came on for me – so thanks Mitch.
So, will we all follow this example and begin our own micro-blogs? Not sure about you but I am opting out for a few reasons at this point (but I refrain from saying never). First, as a user, I see myself utilizing it’s inbound versus outbound capacity to suit my needs. Second, I have enough outlets with my blog and podcast to let the world know what is on my mind. And third, it is just another thing to keep active in the midst of everything else that is going on (as I wrote about in my post on Digital and Social Media Syndrome a short while ago).
Having said that, I like Twitter a lot more lately because I see it’s purpose through how Mitch Joel is using it. Receiving more immediate and timely (meaning to the second) information from those who I follow is a good thing. I will be paying close attention to how others are using it too, and hope that I will find newer purposes as I investigate further.
One such purpose I’ve already seen is NY Times & Twitter. Very cool.
How about you? Are twitching to get more use of Twitter or still figuring it out? Thoughts?
I heard about this interesting project called Bum Rush the Charts through Shel and Neville of the For Immediate Release podcast and it seems to be picking up speed as the word spreads.
I do not believe this is just the latest meme to gain link love. This is an honest-to-goodness attempt to usurp the system as we have come to know it yet had no other choice but to support over the past decades. We now own our own choice. Giddy up.
Bum Rush the Charts is an idea that will take hold March 22 when “we the people” (as “You” i.e. Time Magazine’s Person of the Year) will hold the key to show the music industry that they no longer own the audience and the artists – we are taking back expropriated and exploited art and donating some of the proceeds as well.
Here is the Bum Rush the Charts mantra from the BRTC blog:
On March 22nd, we are going to take an indie podsafe music artist to number one on the iTunes singles charts as a demonstration of our reach to Main Street and our purchasing power to Wall Street. The track we’ve chosen is “Mine Again” by the band Black Lab. A band that was dropped from not just one, but two major record labels (Geffen and Sony/Epic) and in the process forced them to fight to get their own music back. We picked them because making them number one, even for just one day, will remind the RIAA record labels of what they turned their backs on – and who they ignore at their peril.
Hopefully, the movement will carve a path for an independent artist (in this case it is Black Lab) to make it to #1 on iTunes, forcing the fat cat music industry execs who continue to hold music hostage to pay attention.
My experience with Black Lab is as old as my podcasting, so not really that old at all. I discovered Black Lab as part of my podcasting experimentation last summer when I was searching through Podsafe Music Network. I stumbled upon them and instantly liked what I heard. I subsequently used their music in my Across the Sound contributions and then as the theme music for The Client Side.
Here is the rub to the music industry. I did what most record company execs would never understand after I received some freebie music via Podsafe Music Network – I went to an HMV looking for a Black Lab CD to buy. Guess what? I could not find them. They were not available which left me perplexed. Then I did some online research and found out that these talented guys were shafted by the music industry who now wont let buy my own copy of their music legitimately.
Is it any wonder that the music industry is doomed if they do not get their heads out of their DRM derrières?
For my 99 cents, BRTC is not just about making podcasting more of a known entity – that will come in time. This is all about demonstrating the impact of our collective word-of-mouse. And, best of all is that 50% of all earnings will go to a scholarship fund. Brilliant.
In an earlier post, I started to allude to a period of marketing reformation that is taking place. This not just a changing of the guard, it is more like a charging of the gates and taking the tower. The music/entertainment industry needs to find a new religion fast because BRTC is definitely a heretical undertone that will only grow.
So, on March 22 use your pocket change to make some change with the rest of us. Because, in the end, this is all about us.
I just read this post by Tug from American Copywriter. It would appear that Mastercard has some data cleansing issues to work on as they seem to be offering Tug’s five-yeard old son his very first credit card.
I wonder how that campaign would work?:
Cost of Soccer League enrollment – $60
Cost of Soccer Shoes for your kid – $50
Cost of Uniform – $ 50
The look on Mommy and Daddy’s faces when pee-wee Beckham is offered his very own credit card at age five? Pele-riceless!
Tug, give the kid a damn allowence so he won’t have to go out there and seek credit! Sheesh. Nip this one in the bud before the little man stops by the local pawn shop with your TV set or your podcasting equipment. Or worse, before he pays a visit to the local loan shark. Gotta get out ahead this money problem of his because loansharks don’t do direct mail very well. Especially with collections.
BTW, Tug, John – I am jonesing for the next AC episode. Is there methadone treatment for podcast listeners or something to tide us all over?
Interesting post over at Adweek by Marc Schiller on crisis management on the web titled Crisis And The Web.
I loved this line:
as the “social Web” evolves, the focus for brands needs to be less on digital marketing and more on digital brand management.
So true. I believe more and more that marketers have to understand social media and the digital space holistically. Not just have a grasp on some of the tactical areas of deployment, or the quick and cute but utterly useless diversions that many seem to hang their hat on. Seeing things at the 20,000 foot level in terms of how the brand is reflected and overall management of it is required now more than ever before.
As Schiller says:
Brands that get it right will be the ones that use the same online tools as their customers.
Anyone who has studied British history and knows of the reformation period will know there is more at stake over the long term than meets the eye at present. I have been thinking about this theme of a “Marketing Reformation” lately and will have more to say on it soon.
I just hit the double-digits in my podcast efforts and this one is special because it is all about the future of email. Also, I had a bunch of great audio comments from listeners that drives the bulk of the show.
Check out The Client Side Episode #` 10 and don’t forget to call in at 1 206 666 2242 and have your voice heard too.
Sidenote: I just found out (unfortunately a little too late for this episode) how to get better sounding audio comments and get rid of that crappy tincan sound that has been bugging me when people call in. Thanks to Mitch Joel who has had a lot of practice with the dozens of great comments he gets from all over the planet. The fun part of podcasting is learning and sharing. Maybe I should have gone to a few more sessions at PodCamp Toronto last week!
This is a special episode dedicated to email marketing.
This episode coincides with the release of the CMA – Canadian Marketing Association’s Guide to Email Marketing and a breakfast seminar that I will moderate on Wed March 7th titled “Optimizing Email for Better Results“. Panellists at the seminar called in and shared what they will cover in their presentations and we have lots of comments that drive the discussion on episode 10.
Is email alive and well? What will happen when the generation that grew up digital hits the workforce and becomes a driver of the economy? As marketers how will we adapt? Should we continue to focus on email and, if so, what areas must we address to keep email communications relevant and engaging in the face of rapid change?
Lots of great commentary and conversation in today’s episode, take a listen. In the News and Adjust the Pitch will be back for episode 11.
Call 1 206 666 2242 and share your thoughts.
- 00:00 Intro Music.
- 01:08 My favorite qutoes – William Gibson, author of Pattern Recognition.
- 01:22 It’s all about email.
- 01:55 Personal milestone – hitting the double digits in episodes.
- 3:40 CMA Guide to Email Marketing: Background.
- 8:05 Comment: Sulemaan Ahmed of Sears Travel on his CMA presentation..
- 12:15 Comment: Scott Jamieson of SJR Consulting on his CMA presentation.
- 14:52 Comment: Randy Litchfield of Inbox Marketer on his CMA presentation.
- 20:05 Comment: June MacDonald of RIM, and Being Direct on email marketing, PodCamp Toronto and MySpace.
- 26:44 Comment: Kathryn Lagden of AIMS, on Facebook and managing to find new blogs to read and podcasts to listen to.
- 20:05 Comment: Bryan Person of New Comm Road and Monster on email content and supplemental channel development.
- 38:52 Blog Comments from Jon Lax, Paula Skaper and Stefan Eyram.
- 43:24 Blog Post from John Wall of The M Show and Ronin Marketeer answers all my questions I put out to CAPOW.
- 46:00 Wrap up: My thoughts on email and a brief overview of The CMA’s Guide to Email Marketing.
- 43:24 Outro Music (Full Song), “The Only Difference Between Martyrdom and Suicide is Press Poverage” by Panic at the Disco.
As always, call 1 206 666 2242 let me know what you are thinking.
Intro Music – Remember by Black Lab
Transition music – Forever by Derek Chafin
Download Episode # 10 – The Special Email Marketing edition