Big news from Google on the advertising front as they announced the purchase of DoubleClick for $3.1 Billion.
One could sense something like this was in the cards for Google as they have been expanding into the ad world, but this is huge. NY Times article reported that:
“Google really wants to get into the display advertising business in a big way, and they don’t have the relationships they need to make it happen,” said Dave Morgan, the chairman of Tacoda, an online advertising network. “But DoubleClick does. It gives them immediate access to those relationships.”
This is where things will begin to get very interesting.
Hat tip to Dr. Tony Hung for the story.