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Scott Adams, through Dilbert, has a knack for getting to the ugly truth behind the corporate curtain. His success is in pointing out the hilarious reality behind the individuals who make decisions inside the corporate vacuum.
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Unfortunately, the transparent nature of blogging does not seem to matter much to some companies when individuals simply jump on the bandwagon without taking careful consideration to investigate the nature of the beast, or the spirit and commitment the medium requires.
I don’t believe in “ghost blogging” because it is not authentic. However, it all depends on the situation and, there are always exceptions to the rule. However, many CEOs and corporate marketing folks create blogs on the framework that this comic strip makes fun of and that is all wrong.
Check out The Dilbert Blog.
Hat tip to Neville Hobson for spotting this one.