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September is just around the corner and so is the start of the fall semester for the Canadian Marketing Association – CMA eMarketing Professional Certificate Course.
The CMA describes the course as “designed for someone with one to five years of marketing experience. By enrolling in this in-depth and empowering course, your career will benefit for years to come. E-Marketing is attracting the kind of individuals that are looking to expand their professional scope, individuals that are seeking thorough and comprehensive training with practical hands-on experience – the kind that will enrich their growing knowledge base.
I will be teaching the Toronto course in the fall, taking over from Ken Schafer (Tucows, One Degree) who masterfully taught the course for the past several years. I have taken on the additional task of revamping the course materials, adding to the solid foundation that Ken built.
The course brings together web site best practices, usability, social media, email, search, eCommerce, privacy, analytics and online advertising through an intensive 15 week schedule. It promises to provide students with a fabulous range of information and examples to hit the ground running in today’s fast paced world of digital.
I am stoked to begin the teaching the course which begins on September 26, 2007. If you are looking to kick start your eMarketing skill set then I hope to see you there. For more information, or to register for the course, please visit the CMA website.