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A theme I have been on lately is copywriting. Here is another example of some very interesting work. Although this is not advertising or marketing copy per se, I’ll leave it to you to decide if it is good or great (or junk). It worked for me because I felt it was a smart pairing of copy with an execution that helps it come to life. And, it did not lose it’s focus along the way of delivering the core message effectively.
After my first view I thought I could chalk it up to being a bit of a gimmick, but there was more to it than that. Watch it through and see what you think.

Hat tip to Drew McLellan of The Marketing Minute for pointing this out.