AbeBooks, Amazon, Bryan Eisenberg, Cabelas, Canadian Marketing Association, CMA, Cold Water Creek, Future Now, Grokdotcom, Gymboree, Hollister, Lands End, Marketing Charts, Nielsen Online, QVC, The Popcorn Factory
Bryan Eisenberg of Future Now, friend and fellow preacher of using direct and conversion marketing methodologies applied to your digital efforts, points to the top retailers over the holiday in terms of website conversion.
Bryan’s book Call To Action (co-authored with brother Jeffery) is mandatory reading for the Canadian Marketing Association (CMA) Professional Certificate Course in eMarketing which I have been teaching since last September.
One of the themes I try to reinforce throughout the course is that the internet is built for database and direct marketing applications. They can make all the difference to your online performance. Understanding them and applying the principles can work overtime for you everyday of the week, including holidays. Something tells me that the list of retailers below know something about how it works.
The Popcorn Factory – 29.50%
L.L. Bean – 23.60%
Abebooks – 20.60%
Amazon – 17.60%
Hollister Co. – 17.60%
Lands End – 17.20%
QVC – 17.10%
Coldwater Creek – 17.10%
Cabela’s – 16.80%
Gymboree – 16.00%
[Source: Nielsen Online / Marketing Charts]