Tags
David Jones, Inside PR, Joseph Thornley, Michael Seaton, PRo PR, Scotiabank, Terry Fallis, The Client Side, Thornley Fallis
Yes, you read correctly. I can now be found on the dark side of the force.
It was the worst kept secret but I can now officially inform that I have moved on from my position at Scotiabank to join Thornley Fallis as Vice President, Digital Marketing.
For those of you that know of Thornley Fallis, you know that I am joining a superb group of individuals that are leaders in the social media and digital space. Joseph Thornley (Pro PR) is a prolific blogger and is a force in helping to define the evolution of communications through social media. Terry Fallis, (half of the great Inside PR podcast with co-host David Jones) has been a big influence and inspiration on my podcasting and social media presence. In fact, my first podcast experience was co-hosting Inside PR way back in episode 20-something. Needless to say I am stoked to have the opportunity to work with the folks at Thornley Fallis and help make a difference by working with a range of great clients.
It was not easy leaving my gig at Scotiabank and the fantastic team of folks that I worked with everyday. Over the past ten years, our team built a world-class relationship and database marketing platform that spoke to our customers and prospects in meaningful ways. I had the great fortune of developing our digital footprint over the last decade, creating programs that delivered content that actually mattered in the lives of our customers. This is not a pat on the back to myself, it is a testament to great vision and leadership from the executive at Scotiabank who let ideas take seed and grow. And, to the vendors, partners, agencies and contractors I had the pleasure of working with over the years. Thank you all.
The most asked question of me so far?: Will you rebrand The Client Side?
Stay tuned…
Bob Goyetche said:
Wow! Big news! Congrats!
That’s quality folks you’re joining there – I wish you much success!
Michael O'Connor Clarke said:
We’re thrilled that you’re joining the team, Michael.
As someone who also made the giant leap from the client side (some 8 years ago now – how time flies!), I can say with confidence that you’ll enjoy the transition. It’s an interesting move, for sure, but I can’t imagine doing anything else now that I’ve settled into agency life.
Look forward to seeing you at the water cooler really soon.
Mitch Joel - Twist Image said:
As long as the new position allows you to continue to contribute to the community in the many ways that you have, then it’s all good.
There’s a part of me that’s sad (for obvious reasons – we got to speak and connect almost daily) but there’s a bigger part of me that’s been proud to watch you grow and excel.
TF is lucky to have you (you hear that Joe and Terry? 😉
Best of luck in the new digs 🙂
Jen, writer MembershipMillionaire.com said:
Go go social media! Anyway, it would be pretty interesting if you made the switch. After all, you’re on the other side of the fence now. Maybe “From Client Side to Agency Side?” Or simply “The Agency Side?” Whatever it is you decide upon, I’m looking forward to lurking around some more and reading a different perspective in the same voice.
Steve Jay said:
Good news Michael, wish you all the best.
As a client myself I’ll follow your move with interest!
Jon Hoel said:
Great news, Michael!
Congratulations!
Michelle said:
It was great working with you. You will be missed.
Thank goodness for the web – you are so googleable.
Terry Fallis said:
Hey Michael, looking forward to your first day. We’re pumped about you coming…
Michael Seaton said:
Thanks for your well wishes everyone. It is very exciting and I am looking forward to day #1 at Thornley Fallis.
Eamon said:
I would be really grateful if you could briefly tell me the skills and education necessary for social media ? What would you look for if you were interviewing a graduate looking for a job in social social media.
Anonymous said:
Well done! Im thinking aout doing the same. One of the posters mentioned that
“I can say with confidence that you’ll enjoy the transition. It’s an interesting move, for sure, but I can’t imagine doing anything else now that I’ve settled into agency life.”
Could someone/that person please amplify the changes that occur during this transition?