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Frank Palmer, chairman and CEO of DDB Canada, made a bold move to remove the distraction and irritation factor that has created bad habits and improper etiquette in meeting rooms across the world (at least the ones DDB is involved in).
A CNW release yesterday states:
“Over the past year, I’ve become increasingly aware of and annoyed by
staff who use their BlackBerries during meetings,” says Palmer. “Whether it’s
done openly or covertly under the table, using a PDA during a meeting is
completely unacceptable, disrespectful and hinders the progress of the
meeting. While these devices are considered time-savers, they’re also
extremely intrusive.”

Past year? It has been going on longer than that. I’m as guilty as the next person, but this has inspired me to go the extra mile. I turned my profile to “Phone Only” a long time ago, but admit that I still check the little devil too often.
Frank has guts. It is good to see someone take a stance like this to instill appropriate behavior. Bravo Frank.