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“Terrorists Evolve. Threats Evolve. Security Must Stay Ahead. You Play A Part.” That is the tagline greeting readers on the new Evolution of Security blog.
The Evolution of Security was launched by The Transportation Security Administration (TSA) in the United States in late January. It is a public-facing blog created to keep weary travelers in-the-know of the policy and procedures driving security checks and also allowing them an outlet to ask questions and vent.
What makes this interesting is that it is a somewhat unlikely source. You’d kind of expect the TSA to not even have a knowledge of blogs, let alone start one up for the agency. So after the “huh” factor subsided, I checked it out and believe it to be a decent go at things. There are a few bloggers who write for the site and seem to do so very well.
Topics include Shoes, Liquids,Lighters, Nail Clippers and Gripes & Grins. There are more gripes on there than grins in comments, but it seems to be quite effective in terms of starting conversations. It is a place for travelers to “get it off their chest” – which is ironic considering travelers are quite used to not having anything on their chests from the ritual of stripping down at the security check.
Kidding aside, I think the TSA does a good job with the blog. All of the right elements are in place and it appears they did their homework in terms of understanding the blogosphere and where they fit in. Putting a human face on division of government is no easy feat, especially if you are in the group that everyone loves to hate. So, all that considered, I give the TSA a decent report card so far on this project. My only question is how long the content can stay fresh within this subject. I guess we will have to keep reading to see.
Hat tip to Shel Holtz and Neville Hobson of For Immediate Release.