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I’m already a huge fan of BBC (the documentaries and history programs are a personal obsession) and am rapidly increasing my brand fanaticism as I dive into their newly redesigned site. So far I like what I see – a lot.
The approach for the new site design was crafted with users in mind by, go figure, involving users in the process. BBC went about actively requesting, receiving and integrating ideas while in the Beta phase. The BBC Internet Blog explains the open source nature of their redesign process. The blog itself added a nice dimension of communication around the project and undoubtedly generated more interest and credibility along the way. The new BBC home page is now live and I encourage you to take a look and play with it.
While they are not the first large company to adopt a user input/feedback mechanism and model, it is reassuring to see a globally known and respected brand open up this way. This is an approach my team at Scotiabank took with the launch of MyVault last year and, although ours differed in terms of being a private beta invite for users, it was a phenomenal opportunity to learn from the community and deliver a superior product and experience at the end of the day.
Quite timely as this will make for a good discussion at tonight’s Canadian Marketing Association‘s eMarketing Professional Certificate Course. The session is all about Web Site Best Practices, Design and Usability.
Hat Tip to Steve Rubel – picked via Twitter.