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For the past two years I have had the pleasure of working on the organizing committee for the Word of Mouth Marketing Conference put on by the Canadian Marketing Association. The conference committee is a great bunch of smart people (all of whom are listed at the end of the video in this post) dedicated to have “From Mass To Grass” spoken about as THE event of the WOM world.
In support of this years event, Jay Moonah (of the band Uncle Seth and blogger at Media Driving) took on the task of creating a video to spread the word and build the buzz. My only complaint with the effort? I can’t get the darn tune out of my head – nice hook Jay!

So, come join us at the second annual CMA Word of Mouth Marketing Conference on June 12th at Atlantis Pavilions – Ontario Place, Toronto. Check out the CMA website for details on all the amazing speakers and sessions teed-up for to make you a smarter marketer.