Anyone who has ever sat on either side of the table in a creative brief meeting will find this amusing in the same way The Office is amusing. It is uncomfortably real.
I’m a strong believer that a brief should be no longer than 2 pages maximum. It is called a “brief” for a reason. The only thing the video is missing (the cherry on top) is a riff on focus groups. But that is a whole other rant we can leave for later.
Have you caught yourself saying any of same things the video depicts? C’mon, it’s okay to admit it. Its cathartic.
Hat Tip John January over at one of my favorite sources of commentary and insight, American Copywriter. Via marktd