Why limit creativity and conversation around a brand to the usual tactics? Perhaps that is the key insight behind the launch of Flame, the new body spray for men from Burger King. Yes, Burger King.
Brings out a whole new twist on “Have it your way”. Fire Meets Desire is the micro-site.
Once again the flame-broiled freaky peeps at Crispin Porter + Bogusky launch a hit out of left field, breaking through the barrier of conventionality, creating additional layers (granted they are kind of weird layers) for the brand.
Is this play really about making a profit from Flame cologne at $3.99 for a bottle of schpritz? I expect not. Just another quirky but smart link in the chain of entertaining digital content including Subservient Chicken, Burger King Pocket Bike Racer and Whopper Freakout.