Lawson Clarke is a copywriter, a Male Copywriter. From what I can tell he is a rather good one who is unfortunately out of a full-time gig currently (but likely not for long).
He made me laugh out loud – not a full of crap LOL – it was actual out laughter. Rare.
In a world of freelancers looking to set themselves apart, Lawson wins. His creatively simple site says a lot about him (almost too much). It is a straightforward and humorous approach to showcase his talent and his work. Check out his portfolio – his writing is right up my alley. He seems like the kind of guy you’d want to play a round of golf with, or hang out and watch the game (that is as long as the bear skin rug is no where nearby).
Tip of the hat to Bob Garfield via Ad Age for a recommendation that did not disappoint.
Check out Lawson at Male Copywriter. He is on Twitter too, @malecopywriter.
Great TED Talk from Kevin Kelly about Predicting The Next 5,000 Days Of The Web.
Kevin (founding editor of Wired and former publisher Whole Earth Catalog) provides his insights in terms of what has taken place over the past 5,000 days, describing what we though to be impossible has now become part of our daily existence. He sees it is all leading to “one global machine” that will be way smarter than us and connected in new and amazing ways.
Surprised? You shouldn’t be. He presents a fascinating case to think about as we dive further into our digital existence.
Some find talk of the future amazing and inspiring while others find it scary or a waste of time. Whatever the case, the future is tough to predict (understatement?). No one knows exactly what will happen over the next 5,000 days (actually about 4,385 days given that this was filmed in December 2007) and that is a good thing. However, it is fun to make some educated guesses – especially when they come from a smart source with deep insights.
We are the web. Enjoy Kevin’s talk.