It has been one strange year. A year that many are glad to see coming to an end.
As the economy ripped through nearly all industries and all levels of employee ranks, few were immune. This is especially true in the Marketing and Advertising industry – an industry most readers of this blog call home.
So what happens after the fateful day when a job is lost?
The Lemonade Movement looks at what happens when a bad situation is turned into a good one. It explores the stories and cases of those who found themselves without work and used the opportunity to renew themselves and their careers in new and exciting directions. As the site explains “More than 130,000 advertising professionals have lost their jobs in this “Great Recession.” Lemonade is about what happens when people who were once paid to be creative in advertising are forced to be creative with their own lives.”
One example in the trailer is Lawson Clarke who found his own Fifteen Megs of Fame as a result of being laid off.
I wrote about Lawson and his creative exploits as a prime example of reinventing oneself when the pink slip came his way. In my mind, he created one of the best campaigns of 2009 by unleashing himself on us all with a fabulous website that showcased his talents (once you make it beyond the homepage). He is now one of my favorite people to follow on Twitter.
In short, we never know where life will take us. For those who learned first hand what they are made of when life throws them a curveball, this post is dedicated to you.
Hat tip to Chris Brogan for the video.