One of the first questions I’ve been asked when people have found out that I am moving over to the agency side is “Does this mean you will be re-branding and changing The Client Side blog/podcast?”
Well, aside from changing the header description and bio page to accurately reflect my status and new gig, the answer is no.
- I have spent over a decade working on the client side. It is a quintessential part of me. It’s in my DNA and constitutes my world view. After I spend a decade (or at least half that long) on agency side, I’ll consider a change : )
- The blog is dedicated to “brand and customer champions worldwide who are making a difference from the client side”. I’m a customer champion, always have been and always will be. I will continue to view everything I do through that lens no matter if I am client or agency side. The blog will still speak to marketing issues as it always has. It’s a collective of ideas, thoughts and items based on the outlook and reflections from my experience. I still have that experience and bring it to my writing (and to my dealings with clients). And, it will remain dedicated to client siders.
- The reality is that I am simply going from working for one client exclusively (Scotiabank) to a myriad of clients with new and complex challenges and opportunities.
- I like the brand. There is a certain sentimentality to having created it. And, Google juice, Technorati rankings and a host of other vanity items are things I do not want to tinker around with (at this stage at least).
- And finally, now more than ever, my chief concern will be clients. As a former client, I really want them to know that I am on their side! Groan…. yes, I know how cheesy that sounds, but it is true.
What happens if I go back to being a client one day? What if that is my master plan? What then?
So there you have it. Although it will not likely change my decision, I would love to hear your thoughts if you agree or disagree with the rationale.
Mark Evans of B5 Media was interviewed by Shel Israel, author of the great book Naked Conversations, on his Global Neighbourhoods blog.
In terms of Canadian enterprise, Shel asked Mark: Is business using wikis, video, social networks or even podcasts to any appreciable degree? Why or why not?
Mark replied: The simple answer is no. In fact, I would argue that the vast majority of Canadian business still believe a Web site is cutting edge – let alone using podcasts, wikis or social networks. One exception might be Scotiabank, which has a popular podcast called The Money Clip.
It is very nice to know our efforts at Scotiabank are being recognized by someone like Mark who is so intimately involved in the space. For myself and the team at Scotiabank, it is a great validation of our efforts to be spoken of as a leading corporate example in these developing communication channels.
Of course, the most important validation is from our audience that listens into The Money Clip and are involved in the community we are building via the podcast and our wider community of MyVault users. (BTW – I just set-up a MyVault from Scotiabank group on Facebook to bring together the community of listeners and users / subscribers to the MyVault site. If interested, you can join in the MyVault community as well – it is free and quite cool, so check it out and sign-up.)
We are busy preparing our next series of podcasts that should be out in a few weeks or so. If you have not tuned into The Money Clip yet, please subscribe over at iTunes or check it out on The Money Clip site. And, if you have, please write a review and help us spread the word. We’d love to know what you think too!
Did we just jump the shark? A print magazine for bloggers and podcasters? Huh?
Yes indeedy it is a true, there is a now a Blogger and Podcaster Magazine. Adrants posted the story. I checked the date on the cover and it did not say April 1st, so I guess this is for real.
Scoble is not really in the centre-fold (thank goodness), but he made the cover. Will that be the new measure of popularity and status in the blogosphere and podosphere, seeing yourself on the cover of a pdf publication? Either way, I should go get a haircut (just in case).
After some serious trouble producing and loading, Episode 16 of The Client Side has now been posted. If you missed out on the CMA’s “From Mass to Grass” Word of Mouth Marketing Conference then take a listen to this panel session that I had a lot of fun moderating.
The panel consisted of some very smart and knowledgabe folks includingRob Cottingham, David Jones, Steve Osgoode and focused on how marketers should navigate in these new areas.
Take a listen and take a risk (you’ll see/hear what I mean).
I rarely do this sort of thing but felt compelled this time to write about a new “best of list” called The Sweet Sixteen and to ask for your vote (for The Client Side of course) on The Most Valuable Podcast poll.
Kevin Behringer of Fly Over Marketing has compiled a list of the marketing/advertising/PR/communications/social media sweet sixteen and says he did it to identify the ones he likes and to have others suggest other ones.
I usually dislike these linking-type tactics (top blogs, MVB’s, most influential etc.) as I feel they are totally subjective and usually miss some real gems. They often feel like they are just baiting to juice Technorati rankings and I always ignore them. It really should suffice that my blog roll and the blog roll of others are the MVB list of sorts. If you follow the breadcrumbs you will find the ones that mean something and are of value to you. Only you can determine what you like and will come back to.
So why bother bringing attention to this? Well, Kevin seems very genuine and, to be honest, I am curious to see if I can kick Bryper’s butt. I am pitted against NuComm Road, Bryan Person’s podcast by luck of the draw and I am intersted to see what my call-to-action here does.
Bryper is a friend and this is whole thing is kind of silly as I’m sure none of us on the list ever felt like we were competing against each other. That is, however, until now.
Anyhow, in the grand scheme of things this won’t put my kids through university. However, it did cross my mind in terms playing a sympathy card to get your vote. That is what the hint of competition does to people, it makes us devious and petty. I will have none of that.
Just vote Canadian, eh.
Michael O’Conner Clarke had a great post (now two) on podcasting and is so right. Well, at least right for the most part.
I read his post and cringed at hearing the truth. We live in a social media echo-chamber, no question. Michael, thanks for coming right out and saying what you did. I am as guilty as the next podcaster in terms of what you wrote but have always tried to remain cognizant of the pitfalls which you outlined. However, I think that things could and should be looked at in a slightly different light. Some points if I may:
First, let’s not forget that it is amateur hour in this self-produced medium. I can’t help but look at efforts in other mediums such as TV, movies or radio and much of what turns up there is pure rubbish too. All of what you said is applicable except that, in those cases, teams of professionals with loads and loads of cash work hard to deliver that garbage season after season. At least we podcasters do it on our own and no expense to any shareholders!
Second, in my case (as well as others I know of) the approach was simply to experiment. Not all experiments work – remember New Coke? The Edsel? But many have worked and I hope that these experiments continue to get better and evolve.
Third, more folks are getting into the conversation. Little by little the echo effect is being reduced. However, we are still a small group standing around the Kool-Aid bowl waiting for the cool kids to arrive.
Fourth, it is all about building community. If my community of listeners are quality listeners then quantity of audience is not important. Walking the talk of stimulating and sustaining a “conversation” makes it all worthwhile – no matter if it takes some stumbling and bumbling to get there. I think the marketing/PR/advertising and tech podcasters are doing a great service in terms of giving back a bit to the community while harnessing the ability to make new friends along the way.
Fifth, this is an on-demand medium and obviously there is a growing demand – even a demand for some of the niche shite that is available. What is that they say about beauty is in the eye of the beholder? Some podcasts are an acquired taste, for others there is always the fast forward, unsubscribe or delete option.
Sixth, the garbage will continue to grow for a while to come before reaching an eventual breaking point. The bad and the ugly will fade away over time leaving only the good and great. But, no one should begin holding their breath for that to happen anytime soon.
Finally, the lot of us in marketing/advertising/communications are silly bunch of self-help junkies who need validation in any form. Be it an award, a mention or quote in a trade mag or a call in comment to our podcast. We are a self-loving (and loathing) bunch. It is an industry thing. Look no further than the titles at a bookstore. Marketing & advertising and communication titles are only outdone in quantity by self-help titles and
That being said Michael, I enjoyed your posts and I certainly hope that you were just a bit grumpy that day – but what you said really counts. The follow-up post was excellent and gave some great examples of things to avoid. My overall sentiment is that there are some decent efforts out there in podcastland and many are getting better over time.
I just released episodes 13 & 14 of The Client Side on a schedule that would appear to mimic the pace of For Immediate Release or Adam Curry’s Daily Source Code. And, I still have another to post on Monday next week.
On episode 13 I used a quote about how a person needs to do something three times to really get a feel for it. Well, in my case it took me 13 times. The speed bumps are now behind me and I have arrived at a place where I am able to produce a podcast in a way that works for myself and my sometimes crazy schedule – and hopefully (and most importantly) for listeners.
The Client Side podcast was, and still is, a live ongoing experiment. As more audio and email comments from listeners flow in and a dialogue starts to build, the experiment is proving very worthwhile and fulfilling (so keep them coming! 206-666-2242).
I always believed this was not about the quantity of and audience, it was always about the quality of listeners. When someone calls in with a question or a comment it proves the experiment is alive. As well, my listener stats/feeds are delightfully surprising in terms of a growing group of engaged people who tune in. All of this in the context that my show is still relatively new (at just over a dozen episodes). And, the fact that it is a total amateur production from stem-to-stern with no sponsors or outside support.
Truth be told, around episode three and four I was experiencing some technical problems and was stressing about time commitment issues of trying to record while juggling being a husband, father, employee, blogger, volunteer, speaker and sitting on a couple of boards among other things. The novelty really began to wear thin as I searched for the answer of “why am I doing this” and “does anyone really care” as I struggled through. At that point I made a decision that I would persevere (thanks Sulemaan) to see how it would net out and I am glad I did. It just seemed to too easy to fold the tent.
There is a certain sense of accomplishment not just for sticking with it, but more importantly for learning the ins-and-outs of how to do it better and coming to the conclusion that the production process won’t kill my spirit for podcasting.
The lessons learned came through constantly playing with both style and software over six months and fourteen episodes. I believe I h find a have found that happy middle ground of playing D.J. and producer all-in-one. Sort of a combination between Johnny Fever and George Martin.
As with anything, what you learn from actually doing something is much more important and empoweing than the result of doing it right or wrong. Although there are still some hiccups (like sound levels – my apologies for breaking eardrums with the podsafe song on fourteen), each little lesson makes a big difference personally and professionally.
I give my fellow podcasters who inspired me big kudos for blazing a trail and demonstrating through their own experimentation that, although this journey has many stops along the way, the view definitely gets better as you progress further.
I am excited to annouce that I will be interviewing Kyle MacDonald of One Red Paper Clip fame shortly in support of the CMA’s “From Mass to Grass” Word of Mouth Marketing Conference. I am putting out the word to The Client Side community to send in your questions for Kyle for an upcoming podcast.
Three simple ways to participate:
1. Call 1 206 666 2242 and leave an audio comment that I will play on the show
2. Email a question to: mlseaton AT gmail DOT com
3. Leave a comment on this post.
Kyle and I look forward to answering your questions.