Many have wondered. Now you know.
I don’t know who she is (I have not seen her movies) but I think I just fell for her. I wish all meetings, interviews, presentations and interactions had this much honesty and reality.
When we reflect back on Social Media in 50 years, what will we have to say?
Well, it might be something like this FutureHipsters clip below. It’s a cute, funny, tounge-in-cheek video put together by Toronto-based agency Entrinsic, filmed in support of Social Media Week which is now a massive global event.
Eli Singer runs Entrinsic and has been a mover and a shaker in social leadership circles not only because he gets the true nature of social media, he lives and breathes it. His efforts have single-handedly widened the social scene for Toronto (CaseCamp, SM Week TO) and created an environment for all to learn and, well, be social with each other face-to-face versus screen-to-screen.
His tireless advocacy and community building is something that should be acknowledged and applauded. Good on you Eli. (Disclosure – not only are we good friends, I’ve teamed up with Eli on a few projects in the past.)
Check out the work below.
While I am not a huge fan of OK GO or Chevrolet, this video is an interesting exercise in creativity.
OK GO came into their popularity with viral video hits A Million Ways and Here It Goes Again and just may have another one. Given the nature of how the Internet has grown since OK GO’s last video (11 Million views and still growing), one has to wonder if this will come close to the band’s previous efforts simply because of the insane amount of traffic now on YouTube and the numerous devices we now use to access it in a heartbeat.
We are all guilty of this. The indulgence we find ourselves in daily through the amazing gadgetry we possess. Our culture is transforming in ways we never thought possible because of the amazing stuff we now control with our fingertips. And, it is not always a good thing to fall into the abyss it presents.
This great little spot has a very strong message. At the end it simply says “use the device appropriately”. Nuff said.
Thanks to Viet Ha Pham for sending me the link.
C x 4
Level C brings together content, community, campaigns and conversion.
We build on the targeted, measurable and analytical nature of the digital medium with practical applications aligned with business goals that produce winning results.
C is for Client
The point of difference at Level C comes from over a decade of leadership on the client-side, creating strategies and directing tactical execution. It comes from hands-on experience, pioneering award-winning programs for Canada’s largest brands. It comes from consistently improving the effectiveness and efficiency of marketing. It comes from a unique client-centric viewpoint from which we navigate.
For the past two years I have had the pleasure of working on the organizing committee for the Word of Mouth Marketing Conference put on by the Canadian Marketing Association. The conference committee is a great bunch of smart people (all of whom are listed at the end of the video in this post) dedicated to have “From Mass To Grass” spoken about as THE event of the WOM world.
In support of this years event, Jay Moonah (of the band Uncle Seth and blogger at Media Driving) took on the task of creating a video to spread the word and build the buzz. My only complaint with the effort? I can’t get the darn tune out of my head – nice hook Jay!
So, come join us at the second annual CMA Word of Mouth Marketing Conference on June 12th at Atlantis Pavilions – Ontario Place, Toronto. Check out the CMA website for details on all the amazing speakers and sessions teed-up for to make you a smarter marketer.
The who, what, when, where, why and how of Facebook explained.
Facebook 101: Ten Things You Need to Know About Facebook by Thomas Krivak
Hat Tip to Steve Rubel via Twitter.
Great direct mail campaigns generate high levels of response. Unfortunately, sometimes bad direct mail generates response too, just not the kind that serves to increase sales.
It would appear that French auto-maker Renault created their own version of a Dutch oven with a direct mail effort in the Netherlands that went all wrong. The mailing, in support of a recent ad campaign for the redesigned Twingo automobile, resulted in many irate husbands and wives who took issue with the content of a letter they received.
The Renault campaign, chronicled here by the Daily Mail, targeted women with “handwritten letters purporting to come from a unknown admirer who called them “darling” ” and “suggested meeting soon for a drink and signed themselves “lots of love, M”.”
The effort was so successful in generating response that:
The Amsterdam headquarters of Renault was bombarded with angry calls from more than 500 people – mainly women, among whom the car is popular – who had received the letters in the post.
”We had some very angry people – couples were having a lot of discussion – some of it very heated – at home about who this letter could be from.” …. They complained their partners either suspected them of carrying on an illicit affair behind their backs or that they believed they themselves had a secret admirer wanting to meet them.
My guess is that, once the gag was revealed, subsequent dinner conversations with these couples did not focus on the features and benefits of the new Twingo.
In the end we can chalk this one up to a bad concept containing very believable copy. Too believable in fact. In a world of endless marketing ideas, sometimes there are those that should never make it beyond the white-board of the brainstorm session. This would be one of them.
Hat tip to Dave Oakes of Carlson Marketing for alerting me to the story.
My wife questioned my posting of Sad Kermit. It is not in her spectrum of taste, which is fine. It may not be within yours either. And that too is fine. Not all of us can stomach Kermit shooting smack and hurling. I completely understand.
In explaining to her why I thought it was appropriate for myself with a blog dedicated to marketing, advertising and communications to post something like Sad Kermit, my quick quip was “why not”. Sad Kermit is a shining example of what is going on as everyone becomes a content creator and sacred cows (or frogs) can come crashing down to earth.
Now that pedestrians are producers creativity is in no short supply and Sad Kermit is just more proof that we own this space and, in my opinion, are making some very interesting use of it.
Is any explanation needed when we choose to post something totally unrelated to our themes? I think not. This is our space and we share what we feel is worth sharing. In my case, outside the marketing box is just as good (sometimes even better) than inside.