Let’s say you don’t read blogs. Let’s pretend for a minute that you are Joe or Jane Average. You are not into following the tech scene and don’t care what Scoble, Arrington or Rubel are saying or doing. Or, have even heard of these guys.
Here is the email I received today from Apple. It works, doesn’t it?. One of the most important things in marketing is to get the fundamentals right. Yes, Apple does the innovation part to the nines. Yes, they ooze cool in everything that they produce. They have nailed down the sex appeal in technology. Yes, they have changed the game several times over. And, the marketing communications just make you want to buy the product in a heart beat.
Below is the timely email they sent. Look at how they do the right thing in terms of ensuring the message is clear, concise and in your inbox at the same time the world is exploding with the news that they have done it all over again, just in case you’ve been in a cave and missed the hype. All this via the “antiquated” mode of marketing through email.
Good job Jobs.