Broadband, Christopher Penn, Content, Felix Zenger, Global Digital Village, Global Village, Guitar Hero, Human Beat Box, Johannes Gutenberg, John Wall, Lasse Gjertsen, Marketing Over Coffee, Randomness, Shlomo, Shredding, YouTube
The “global village” talked about for such a long time is being accelerated at a crazy pace today through the growth and ubiquity of broadband connections across the planet. In effect, a Global Digital Village has emerged. My intention is not to wax poetic, but simply to point out that there is literally nothing out there that we are unable to search for and find anymore – even when we aren’t looking. Random is good.
In the world of human beat boxin’ lives an unlikely hero named Shlomo (unlikely in name only). I picked this video up via Russell Davies. Human Beat Box is a genre I have known about, but never spent much time inside getting to know the artists or talent. The remarkable nature of YouTube is it’s ability to take you on an unknown exploratory journey. A deep dive into a breath of random and entertaining content that also serves to educate. Human Beat Box is outside my usual consumption. But via online video, all the goods were delivered this morning over coffee (Chris & John – perhaps Beat Box Over Coffee?!?)
I had a similar YouTube musical adventure a few months back. Given my love for real-life Guitar Heros, the videos I came across on YouTube a while ago threw me for a loop. The guitar solo videos from the likes of Stevie Vai, Eddie Van Halen, Eric Clapton, Santana and Slash were perplexingly awful
(check out the videos). I know about the phenomenon of “Shredding” as I play guitar. But thanks to YouTube I got caught up in a funny social media hoax. But I digress.
My point is that, every minute of the day another eight hours of video are uploaded to YouTube. Our world is widening in terms of available information which serves to bring us closer together in knowledge. No different that the momentum created by Gutenberg.
So, as I watched Shlomo spit into the mic, it made me wonder how much more is out there. I don’t have eight hours in a day to view YouTube – I need a bizarro world where there are eight hours in every minute. Imaging the work you could do in that time frame! Instead of looking at this as overwhelming, it is simply exciting in terms of the depth and breadth of content that I have not clue even exists… yet.
Collectively, when you search the term “Human beat box” the top 10 artists have 50 Million views. Staggering. Also, check out Felix Zenger , this guy and the amazing editing skills of Lasse Gjertsen. Beyond that, my only comment on Shlomo and his peers: I would never lend them my microphone. Can you imagine the germs, yeech. Not enough Lysol in the world for that. ; )