Joseph Jaffe is taking a page from Christopher Penn’s “Bum Rush The Charts” play-book as inspiration for his new print offering titled Join The Conversation.
I support this for a few reasons. First, Joseph’s previous book “Life After The Thirty-Second Spot” changed my paradigm of thought (as well as many others) on the future of marketing. If you have not read that yet, go get it right now! Second, I consider Joseph to be a friend and, being the great guy that he is, I can’t help but get on board. And third, I contributed to the book back in the spring when he asked friends, foes, colleagues, peers, pundits, protagonists, detractors, trouble makers and social media mavens to actually jump in and join the conversation with short essays to be included in the book. As usual he was walking his talk and I am excited to see my contribution along side all of the contributions. Does this mean I can now claim to be published, or at least co-published? (I need to give my parents something to talk about with their friends.)
Join The Conversation has a lot to live up to with respect to the impact he had with his first book, LA30 but I am looking forward to it and so should you.