Great news just in. I received word that the MyVault website has won a Grand Prix Award at the Boomerang Awards last evening in Montreal. This a combined win for Scotiabank and our agency partners at Twist Image.
The Boomerangs are the largest interactive communications awards in Quebec and are presented by InfoPresse Magazine -the French language equivalent of English Canada’s Marketing Magazine. Scotiabank and Twist Image took home the award for Best Website – Services for Scotiabank’s My Vault. There were so many other excellent sites from a wide range of industries that we really feel special for being voted at the top of the class. I believe it is a first ever win for a bank in this category.
All this within the first six months of our public launch! Even more significant is the fact that the site is currently only available in English – the French language version of the site has not yet launched (look for it in early ’08)!
While our focus is adding value to relationships with Scotiabank customers and winning new business from prospects, it is a huge honor for all of us and for our partners at Twist Image to be recognized this way. We are very proud of the win for MyVault as it was a real labor of love for all our teams. And, this is a sweet follow-up to a previous award win at the Digital Marketing Awards back in October.
Aside from the awesome team at Twist Image, I’d like to recognize the work of Michelle Tampoya, David MacLeod and Yinka Osidien who are on my team at Scotiabank. They are behind making the site work and this award is a direct result of their diligent efforts to provide an excellent user/subscriber experience. Way to go! Now get back to work ; )