“The no-end-in-sight momentum of a handful of powerhouse sites made their selection for the list a no-brainer. At No. 1, moving up from No. 10 on our 2006 list: founder Mark Zuckerberg’s wildly popular, three-year-old social-networking site Facebook. With uniques surging 110 percent to 16.5 million, Facebook is the very definition of “hot.”
The ranking was built using sites that were “the most impressive, consistent growth” with “preference to destinations marketing and media insiders were most bullish about”. It is littered with social networking , social media and video sharing sites – all the usual suspects plus a few surprises I did not expect.
The Digital Hotlist is available in PDF at the Adweek site. For quick reference, here is the list in order of rank: