I (and about a million others) picked up on this story about Radiohead offering up their new album “In Rainbows” through their website where you can pre-order the recording.
What makes this unique is that Radiohead has taken the stance that you can pay what you want for the new release.
Time Magazine reports:
In Rainbows will be released as a digital download available only via the band’s web site, Radiohead.com. There’s no label or distribution partner to cut into the band’s profits — but then there may not be any profits. Drop In Rainbows’ 15 songs into the online checkout basket and a question mark pops up where the price would normally be. Click it, and the prompt “It’s Up To You” appears. Click again and it refreshes with the words “It’s Really Up To You” — and really, it is. It’s the first major album whose price is determined by what individual consumers want to pay for it. And it’s perfectly acceptable to pay nothing at all.
How can you not love this quote from Thom Yorke:
“I like the people at our record company, but the time is at hand when you have to ask why anyone needs one. And, yes, it probably would give us some perverse pleasure to say ‘F___ you’ to this decaying business model.”
Radical. Revolutionary. Right on. The announcement has the blogosphere buzzing and drops yet another bomb on the music industry that can’t seem to find direction in this age of change.